There are always turning points in political campaigns. They are usually unexpected and unplanned but, sometimes, it is because a political party makes incredible mistakes. Not big mistakes but a series of small mistakes that accumulate. The kind of mistakes that, while small, as they accumulate, reveal aspects of an individual politician or a party that makes people revolted or fearful. The law of unexpected consequences always lies coiled, ready to strike.
One of these was the niqab. It was a dead cat strategy. Get people talking about the niqab and how it was a threat to Canadians. The implications were that the women wearing it were likely to be also wearing a belt of explosives and were going to blow up people at a Blue Jay